John Preston Arthur, local historian and author, wrote this elegant description of Valle Crucis in his "History of Watauga County" in 1915: "There is, perhaps, more interest in this place and its romantic history than in any other in Watauga County. …There is a dreamy spell which hangs over this little valley…" And he was right!
The small community of Valle Crucis is North Carolina’s first rural historic district and is where you’ll find the Original Mast General Store and the Mast Store Annex. Still the center of the community, the Original Mast Store houses the Post Office and offers up a 5¢ cup of coffee. Traversing its creaking floorboards, you’ll find country gourmet foods, cast iron cookware, speckleware, old-fashioned toys, footwear for all walks of life, hardware, and even a pair of galluses, if you need them.
Make sure to wander back to what was once used as a potato grading room and a feed room to find the Mast Store Knife Shop. Opened in June, 2016, this shop within a store features 500 different knives - fixed blade and folders, culinary and tactical. You'll even find axes, machetes, and more. The staff members are well educated and ready to help you make the right decision for your needs and use.
Take a short walk right around the corner to our sister store Rivercross Made in USA. These hills provide inspiration to artists that are native to the area as well as those who move here. A number of the artists featured in this handmade destination live within a rock's throw of the front door, while others call the state and the southeast home. Rivercross is kid-friendly!
Just 2/10 mile down the road is the Mast Store Annex. Constructed as a competing general store in 1909, these two general stores served a thriving community.
Today’s Annex has an eclectic collection of clothing, outdoor gear to hit the trail, and a collection of candy that would make any dentist happy.
When the weather is warmer, wander back toward Dutch Creek for an ice cream cone. Serving popular flavors like Moose Tracks, Cookie Dough, and Cappuccino Crunch, it's a great way to cool off. All tips at Dutch Creek Ice Cream are donated to the Valle Crucis Community Park.
A Mast Store Gift Guide
This is the time of year when you hope you have lots of scrap paper handy. Adding names, making notes, scratching out other notes, drawing lines to link thoughts – sometimes your gift list can get confusing! Mast Store hopes to help alleviate some of that confusion with this gift guide to at least get you started. It is broken out into different areas of the store to showcase some of the items we think would be appreciated by your lucky recipient.Read More
November 25 is Small Business Saturday
Since 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery.
Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store.Read More
Holiday Festivities are Starting Now
It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started.Read More