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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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If you had to guess what the top indulgence is for the summer months, we bet that you’d get it without extra guesses. That’s right, ice cream! In 1984, President Ronald Reagan designated the third Sunday in July as National Ice Cream Day, which should be observed with all appropriate ceremonies and activities.
American’s love of ice cream goes back to the 18th century. The first known serving of ice cream was in Maryland in 1744. Governor Thomas Bladen put it on his dessert table, and his guests were astonished that they could eat something frozen in May. We were surprised, too! (If you go visit Colonial Williamsburg, you may see a demonstration of how ice cream was made in the 1700s.)
"About 9% of the United States’ milk production is dedicated to making ice cream."- Tori Avey, The History Kitchen
As it turns out, ice cream has a much longer history than you would think. Cold desserts have been around since Biblical times – when iced drinks were flavored with honey or wine – and early Roman times when Nero enjoyed snow sweetened with nectar and flavored with berries. The true story of ice cream is still up for debate, but most believe that it came from China and traveled to Italy and then to France.
The magic that makes ice cream possible is through a chemical reaction called the endothermic effect, which is basically expending energy. If you put a handful of salt into a glass of warm water, it will dissolve AND the temperature of the water will be reduced. If you did the same experiment with cold water, the temperature would be reduced even more, that’s why rock salt and ice is used in ice cream makers.
Pewter basins – one that had a tight-fitting lid that fit inside the larger one – were the preferred ice cream makers during colonial times because ones made from tin tended to wear out faster. In 1843, Nancy M. Johnson of Philadelphia received a patent for her artificial freezer to make ice cream, which contained a tub, cylinder, lid, dasher, and crank. It was the much like the front porch ice cream makers used today.
About 9% of the United States’ milk production is dedicated to making ice cream. Production amps up in March and April to supply demand during the months of May, June, July, and August. According to the International Dairy Foods Association, the average American eats more than 23 pounds of ice cream each year. Most of the ice cream production in the United States is regional, and many of the manufacturers have been in business for more than 50 years and are family owned.
So, as you are considering your daily celebration of National Ice Cream Month – July – we suggest that you visit Mast Store’s breakfast offerings for some ideas. The syrups from Mast Store Provisioners easily double as toppings for pancakes and ice cream – Blueberry, Apple Butter, Roasted Pecan, and Maple Praline. And to liven up the celebration even more, shake on a few sprinkles in the form of Wildflowers, Dinosaurs, and Pink Pigs. You will even find a cookbook filled with Old-Fashioned Ice Cream Recipes.
One more thought, have you ever wondered why President Reagan chose a day in July to celebrate as National Ice Cream Day or why the whole month is set aside as National Ice Cream Month? We’ll concede that it is the first full month of summer, that makes sense, but here’s another thought. The cold treat has been a favorite of the President since the election of George Washington, who spent $200 on ice cream in the summer of 1790 (in today’s dollars, that would be over $5,000 – he really liked it).
Thomas Jefferson celebrated Independence Day in 1806 with ice cream – his favorite recipe had 18 steps in it and resembles a modern Baked Alaska. Dolley Madison served a strawberry ice cream creation at President Madison’s second inaugural celebration.
Independence Day, warm temperatures, and the love of Presidents, it seems fitting that July is set aside for a month-long celebration.