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sat10AM - 7PM
sun11AM - 6PM
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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.
The Knoxville and Waynesville Stores will donate to Friends of the Smokies, which helps protect the Great Smoky Mountains National Park in significant, tangible ways. Their many projects include support for the Appalachian Bear Rescue Center, preservation of historic log cabins and churches, and the Parks as Classrooms environmental education program which serves more than 12,000 students in schools bordering the park.
Since 1993, Friends of the Smokies has raised more than $47 million to fund historic preservation, wildlife management, environmental education, and more in Great Smoky Mountains National Park. Thanks to a $2 million matching grant from the Aslan Foundation of Knoxville in 2008, Friends of the Smokies established the Trails Forever endowment to fund a full-time trail crew for the rehabilitation and reconstruction of the park's most impacted trails.
Great Smoky Mountains National Park is more than just an economic engine for Tennessee and North Carolina, receiving more than 10 million visitors annually who spend $874 million in the region which creates 13,700 jobs. Our park also educates 18,000 school children each year through the Parks as Classrooms environmental education program. In 2016, Friends of the Smokies committed to providing $157,000 for this important program, which is informing the next generation of park stewards and employees.
In addition to donating 10% of the day’s sales to our Friends, Patagonia will donate $2,500 directly to Friends of the Smokies on behalf of Mast Store in celebration of the 100th Anniversary of our National Parks. Thank you, Patagonia!
Come in and visit with the volunteers from Friends of the Smokies to find out how you can get more involved or visit their website HERE.