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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots.
Frye boots have seamlessly struck a balance between two worlds - fashion and function - for many decades. They've been worn by both Confederate and Union soldiers during the Civil War, by American troops during World War II, and by farmers, fashionistas, and college students alike.
From the Frye historical archives: "In the 1890s, Marlboro manufactured more shoes than any other city in the United States. During that time, Frye was one of the largest and more successful footwear companies in the entire country."
At the forefront of technological advancement of the time, the Frye factory was the first of the nearly 20 firms in Marlboro to convert from steam to electrical power. In fact, Frye was the first factory in town to run on electricity.
With its quality leather and precision stitching, this boot is a testimony to Frye’s impeccable craftsmanship. The Harness boot is their signature style and has become a modern icon. The boot features studs and a harness ring inspired by the cavalry soldiers of the Civil War. These signature boots have been worn by everyone from Bing Crosby to Jackie Kennedy and from Laurel & Hardy to Barbara Streisand.
Known for comfort and style, perhaps most Frye boot wearers most value their durability. We've met grandmothers who've worn their favorite pair of Frye's since their children were babies; farmers who labor in cattle pastures as well as traveling musicians who zig-zag across the country with their honky tonk bands both rave about the seemingly endless wearability of their favorite pair of Fryes.
What story will your Frye boots tell about you decades from now? Begin your journey with a single step by clicking HERE.
Check out this video about how Frye Boots are made: