April 6, 2016
Find Your Park in South Carolina

conagree-1.jpgThroughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure.

Tags: Greenville, Columbia, Local Flavor, Adventure
March 22, 2016
Mast Store Waynesville's Fascinating Location History Revealed - Part Two

toggery-wvl.jpgLast week, we dug into the early years of Waynesville’s Mast Store location and the incredible life of the doctor whose home once stood there. To read about Dr. Rogers, his life and home, click HERE. This week, we’re exploring 63 North Main Street as it becomes a place of commerce.

Tags: Behind the Scenes, Local Flavor, Waynesville
March 17, 2016
Mast Store Waynesville's Fascinating Location History Revealed - Part One

dr-rogers-house-wvl-oxen-2.jpgMast General Store owners, John and Faye Cooper, have been committed to selecting older, often historical buildings, for our store locations from the very beginning. The Original Store in Valle Crucis first opened its doors for business in 1883. The store served as the hub of commerce in the heart of the Valle for decades, but was temporarily closed for several years in the late 1970s. Thankfully, the Cooper’s unique vision led them to reopen the store in 1980, nearly 100 years after Mast General Store was originally built. Since that time, our company’s leadership continues to select older buildings for new store locations. Just like the Original Store, each Mast Store building has its own incredible history. Today, we uncover a Mast Store mystery that’s eluded us for 25 years… the exciting history of the Mast Store in Waynesville, North Carolina.

Tags: Waynesville, Behind the Scenes, Local Flavor
March 9, 2016
Spring Birding Made Easy

birding-two-4.jpgSome folks consider birding the best scavenger hunt available to mankind.  Last year, we explored Backyard Birding Made Easy. This year, we’re going to apply those principles to birding in the great outdoors. In celebration of the National Parks System’s 100th year, we’ve included a few tips on where to seek out and how to successfully identify birds in the woods and along the trail in a National Park nearest you.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Local Flavor, Adventure
March 2, 2016
24 Hours in Waynesville, NC

24-wvl-4.jpgWaynesville, North Carolina is a beautiful town nestled at the foot of the Smoky Mountains along the Blue Ridge Parkway about 40 minutes south of Asheville. From the vibrant downtown area to the lush surrounding mountains, it's easy to understand why Waynesville has been a tourist destination for centuries.  Just as we did with Greenville, South Carolina in January, we're offering a small selection of our favorite spots to visit within walking distance of Mast Store at 63 North Main Street. Please come along.

Tags: Local Flavor, Adventure, Mast Family Favorites, Waynesville
February 17, 2016
Charlotte Observer Features Original Store

original storeThe Charlotte Observer praised the Original Mast Store as a notable Southeast Excursion in the Living section. Here’s what they had to say:

Tags: Local Flavor, Mast in the News, Valle Crucis
February 3, 2016
Find Your Park in North Carolina

nc-4.jpgFrom the Blue Ridge Parkway and Appalachian Trail in the mountains to the Cape Hatteras and Cape Lookout on the coast, the National Parks in North Carolina are varied in landscape and diverse in beauty.

Tags: Winston-Salem, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Mast Family Favorites, Adventure
January 27, 2016
Past and Present are Closely Linked at the Mast Store in Greenville

ma1Leafing through a stack of old black-and-white photographs of the building that now houses Mast Store Greenville, it’s fun to imagine what it felt like to shop at 111 North Main Street during the mid-20th century. A member of our Mast Store family fills in the blanks with her vivid memories of a beautiful and bustling store full of people and goods making the history of this lovely brick-walled building come to life. How does she know the nuances of this special place? Mary Alice Shand, a youthful 80-years-old, began her career in this very same building in 1951 at the tender age of 16.

Tags: Inspiration, Behind the Scenes, Greenville
January 20, 2016
24 Hours in Greenville, SC

greenville-sc-1-tandem-creperie-alaina-drawdy-cox.jpgWe at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. First up is Greenville, South Carolina. Won’t you join us?

Tags: Mast Family Favorites, Local Flavor, Greenville
January 12, 2016
National Slow Cooking Month

slow-cooker-month-1.jpgJanuary is the perfect time of year to pull out your slow cooker (or Crock-Pot), throw in a combination of ingredients, and let them simmer all day to edible perfection. We’re sharing a few of our favorite mouth-watering, hearty, and super easy one-pot recipes for one of the coldest (and coziest!) months of the year.

Tags: all, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, At Home, Recipes
January 6, 2016
Celebrating the National Park Service Centennial in 2016

nps-jan-1.jpgThe National Park Service (NPS) turns 100 on August 25, 2016, and everyone can take part in the celebration! Over the course of this year, we’re going to explore the importance of the NPS, the folks who helped create it, how to Find Your Park in North Carolina, South Carolina, and Tennessee, as well as tips and apps that you can use to help make the most of your NPS experience. Please join us as we learn more about and experience first-hand the awesome gift that is, as NPS documentarian Ken Burns lauds it, “America’s Best Idea!”

Tags: Mast Family Favorites, Adventure, all, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
December 29, 2015
Do-Able New Year's Resolutions

new-year-resolutions-5.jpgHow would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions.

Tags: all, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
December 22, 2015
Enjoying Winter Break with the Family

winter-break-3.jpgChildren are counting down the days until Christmas morning, but there’s another countdown happening in homes across the country. Winter break is fast approaching and that means no homework, staying up late, and sleeping in. This extra time together in the middle of the school year provides ample opportunity to turn off the television and dig into some fun family projects and activities. Here is a list of simple ideas you may want to incorporate into your holiday time together:

Tags: all, At Home, Inspiration, Mast Family Favorites, Recipes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
December 15, 2015
The Secret to Giving the Perfect Gift

perfect-gift-1.jpgLast week we explored “How to Select the Perfect Host Gift." This week we offer shopping tips for all the other wonderful people in your life… from your family member, who seems to already have one of everything, to that special someone, who sometimes leaves you stumped. We’ve checked in with our Mast Store gift-giving experts to help unravel the mystery of finding the perfect gift for just about anyone on your Christmas list.

Tags: Inspiration, Mast Family Favorites, all, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
December 9, 2015
How to Select the Perfect Host GIft

hostess-gifts-1.jpgIf you’re planning to attend a holiday party this Christmas season, you have the (sometimes daunting) task of selecting a gift your host is sure to enjoy. Here are a few suggestions that will help you choose a thoughtful gift. We also offer a variety of ideas we hope will bring a smile to your host’s face.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Mast Family Favorites
December 2, 2015
Christmas Cheer Then and Now in Winston-Salem

WINS-santa-3.jpgWhen Mast Store’s newest old location opened its doors in Winston-Salem this past May, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. In the late 1930s and early 1940s, Barbara Carter’s father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). After her visit to our Mast Store grand opening in the very same building, Mrs. Carter wrote us saying, “It brought back fond childhood memories of my father and mother, both now deceased, bringing us to visit with Santa at the store.”

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Customer Stories, all
November 23, 2015
Mystery Dish Aids in Holiday Cooking

chicken-cooker.jpgThis item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake?  The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier.

Tags: Mast Family Favorites, Recipes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 16, 2015
Try Nanny's Sour Cream Pie This Thanksgiving

janet-brite-2.jpgIf you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year.

Tags: Mast Family Favorites, Recipes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 15, 2015
Woolrich, Woven True, Then & Now

WR_BLANKETS_STACK_4938.jpgWoolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years.  Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots.

Tags: Inspiration, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Boone, Valle Crucis, all
October 6, 2015
Fall Hike on the Rattlesnake Lodge Trail

rattlesnake-ruins-5.jpgWhile our thoughts are with our neighbors to the south who received the brunt of this past week’s storms, folks in the Blue Ridge Mountains are drying out and hitting the trails in search of brilliant fall colors.  Some leaves fell with the wind and rain, but the good news is that premature color change and bare trees appear to be a minor issue in Western North Carolina. If you find yourself in the Asheville area in the coming weeks, check out a local’s favorite along the Mountains-to-Sea trail just a hop, skip, and a jump from the Blue Ridge Parkway.

Tags: Local Flavor, Adventure, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Boone, Valle Crucis, all