June 29, 2015
MusicFest 'n Sugar Grove is July 10-11

MusicFest.pngA celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C.

Tags: Mast Family Favorites, Local Flavor, Boone, Valle Crucis
June 25, 2015
Join the Great American Campout On June 27th

GAC.jpgChildhood summers are marked by memories of biking around town with a pack of friends, listening for the bell of the ice cream truck, staying outside well after the sun sinks in the sky, and catching fireflies in a Mason jar. With the dawn of the Information Age, many children are missing out on traditional summer fun and are glued to their electronic devices instead.  It’s time to boot our children outdoors, so they can benefit from fresh air, green grass, and the carefree joys of a summer spent in nature.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
June 17, 2015
Honed in Norwegian Beauty and Practicality

helle-1.jpgWhen you think of Norway, blue fjords snaking among tall mountains, small fishing villages, and making first tracks in new fallen snow all come to mind. Out of this beauty, and the need to feed the family and make a living, came the tradition of Helle Knives.

Tags: Adventure, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
June 10, 2015
Bear Wallow Books – Old-Fashioned Recipes for Modern Times

ice-cream-photo.jpegUniversity historian, J.S. Collister, found that her research repeatedly turned up recipes, which had been transported over land and sea, by caravan, clipper ship and covered wagon, over thousands of miles and nearly as many years. She discovered that sharing recipes was a long-treasured tradition, enjoyed by many cultures and many generations.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Recipes, Mast Family Favorites, Local Flavor
May 14, 2015
Grand-Opening Celebration at Mast General Store in Winston Salem May 15 - 17

5.jpgJoin us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello!

Tags: Behind the Scenes, Local Flavor, Mast in the News, Mast Family Favorites, Winston-Salem
May 6, 2015
Boone, NC – Outdoor Magazine's Next "Best Town Ever"

Boone-Outdoor-Magazine-Best-Towns-Tournament-1.jpgAs the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails.

Tags: Local Flavor, Adventure, Mast in the News, Mast Family Favorites
April 30, 2015
Fulton & Roark Solid Colognes – Made in Winston Salem, NC

fulton-roark-1.jpgWe’re so excited about the upcoming opening of our newest “old” location that we want to share one of our “Mast Favorites” that’s born and bred in Winston-Salem, NC. Fulton & Roark began with a series of solid colognes designed to integrate seamlessly into everyday life. F&R crafts high-quality grooming products specifically built for the way men operate. They believe superior products should make a man’s process of getting ready less complicated and more enjoyable.

Tags: Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 24, 2015
It's Garden Season

GardenforWeb.jpgGardening is one of the first outdoor adventures of the season. It actually can start way back in January or February when the seed catalogs begin arriving in the mail. Flipping through the pages and dreaming of the summer and fall harvest while the wind and snow whip outside is a favorite winter activity.

Tags: At Home, Gardening, Recipes, Local Flavor, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 23, 2015
Crafting for the 21st Century

crafting.jpgIt used to be roots and herbs and crops and chickens that folks brought to the Mast General Store in historic Valle Crucis for trade. Today, the items "traded" are more along the lines of baskets, birdhouses, bread, homemade butter, and hand-turned bowls. Although the products may have changed, the intent is still the same - the Mast Store provides a marketplace for local and regional residents and artists to present the fruits of their efforts.

Tags: Mast Family Favorites, Customer Stories, Local Flavor, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 15, 2015
Klean Kanteen "Bring Your Own" for Earth Day

klean4.jpgWith Earth Day coming up on Wednesday, April 22nd, we are thinking about changes we can make in our everyday lives that will lessen our impact on the environment. Many Mast associates carpool, bike or walk to work… Not only because it’s fun to socialize with co-workers each morning in the car or exercise while we commute, but also because it decreases our carbon footprint. But what if “creative commuting” isn’t an option?  What other small, new shifts in our daily habits can make a big difference in the long-term health of our planet? Klean Kanteen has some ideas they share with their Bring Your Own project. They are inspiring us in a big way.

Tags: Inspiration, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 8, 2015
Tilley Hats: A Friend for a Lifetime

040715-tilley-hat-4.jpgAlex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible.

Tags: Mast Family Favorites, Adventure, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
March 18, 2015
Join Us Along the Haywood County Quilt Trail

alaina-drawdy-cox-spring-daffodils.JPGCrocuses and daffodils popping up all over the southeast serve as a cheerful reminder that spring is just around the corner. The longer days of sunshine and warmer temperatures always inspire us to get outside and explore something new. This year, we're looking forward to enjoying an urban outdoor adventure along the Haywood County Quilt Trail.

Tags: Local Flavor, Adventure, Waynesville
March 12, 2015
Keeping Good Company with Toad&Co

0315-toad-and-co-5.jpgIf you were to conduct a blind touch test of clothing fabrics in the Outdoor Department at Mast General Store, you may find one brand’s “hand feel” to be exceptionally soft. These super soft clothes made from nearly 100% organic cotton, with recycled polyester, and using environment-friendly dyes are the hallmark of our new line, Toad&Co.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Mast Family Favorites, all
March 4, 2015
Remembering the Valle with Blanche Hodges Kohnle - Part Two

0315-alaina-drawdy-cox-valle-crucis.jpgReflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Inspiration, Behind the Scenes, Customer Stories, Local Flavor
February 24, 2015
Remembering the Valle with Blanche Hodges Kohnle - Part One

blanche-kohnle.jpgLast year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Inspiration, Behind the Scenes, Customer Stories, Local Flavor
February 16, 2015
Easy Photography Tips for Winter Landscapes

winter-photography-2.jpgLong-range views, snowy scenes, and gorgeous sunsets: Winter provides ample opportunity to capture beautiful photos and you don’t have to be an expert photographer or own a lot of expensive equipment to get the perfect shot. This week our Mast Store Photo Stylist, Heather, shares some helpful tips for shooting winter landscapes with your point-and-shoot camera or your cell phone too.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Adventure
February 6, 2015
Nine Essential Winter Hiking Tips

alaina-drawdy-cox-winter-hike-tips-3.jpgHiking in winter poses challenges that are very different from hitting the trail all other seasons of the year. Shortened daylight, lower temperatures, and quickly changing conditions may present obstacles, but they are all easy to safely navigate with proper planning. We sat down this week with Dan, one of our resident “hiking experts” at the Mast Store Asheville, for some valuable tips you’ll want to use as you plan your outdoor adventure in the coldest season of the year.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Adventure
January 28, 2015
Exploring the Mountains in Winter

0115-alaina-drawdy-cox-winter-hike-1.jpgWinter is gradually making its grand appearance with sinking temperatures and driving snow. After the wintry mix is plowed and the wind abates, it’s time to head outside for some wintertime exploration. The detail, clarity, and focus across multiple mountain ranges are most spectacular in the deep of winter. Closer views are just as thrilling because the bare trees reveal details on the landscape that are easy to miss when blocked by rich foliage.

Tags: Columbia, Winston-Salem, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Inspiration, Local Flavor, Adventure
January 20, 2015
Sock Monkeyin' Around

sock-monkey.jpgLaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions.

Tags: Behind the Scenes, Mast Family Favorites, Customer Stories, Local Flavor, Asheville
January 12, 2015
The Holidays Revisited

0115-mast-holiday-4.jpgFor my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Inspiration, Behind the Scenes, Customer Stories, Local Flavor, all