- January 27, 2016
- Past and Present are Closely Linked at the Mast Store in Greenville
Leafing through a stack of old black-and-white photographs of the building that now houses Mast Store Greenville, it’s fun to imagine what it felt like to shop at 111 North Main Street during the mid-20th century. A member of our Mast Store family fills in the blanks with her vivid memories of a beautiful and bustling store full of people and goods making the history of this lovely brick-walled building come to life. How does she know the nuances of this special place? Mary Alice Shand, a youthful 80-years-old, began her career in this very same building in 1951 at the tender age of 16.
- January 20, 2016
- 24 Hours in Greenville, SC
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. First up is Greenville, South Carolina. Won’t you join us?
- January 12, 2016
- National Slow Cooking Month
January is the perfect time of year to pull out your slow cooker (or Crock-Pot), throw in a combination of ingredients, and let them simmer all day to edible perfection. We’re sharing a few of our favorite mouth-watering, hearty, and super easy one-pot recipes for one of the coldest (and coziest!) months of the year.
- January 6, 2016
- Celebrating the National Park Service Centennial in 2016
The National Park Service (NPS) turns 100 on August 25, 2016, and everyone can take part in the celebration! Over the course of this year, we’re going to explore the importance of the NPS, the folks who helped create it, how to Find Your Park in North Carolina, South Carolina, and Tennessee, as well as tips and apps that you can use to help make the most of your NPS experience. Please join us as we learn more about and experience first-hand the awesome gift that is, as NPS documentarian Ken Burns lauds it, “America’s Best Idea!”
- December 29, 2015
- Do-Able New Year's Resolutions
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions.
- December 22, 2015
- Enjoying Winter Break with the Family
Children are counting down the days until Christmas morning, but there’s another countdown happening in homes across the country. Winter break is fast approaching and that means no homework, staying up late, and sleeping in. This extra time together in the middle of the school year provides ample opportunity to turn off the television and dig into some fun family projects and activities. Here is a list of simple ideas you may want to incorporate into your holiday time together:
- December 15, 2015
- The Secret to Giving the Perfect Gift
Last week we explored “How to Select the Perfect Host Gift." This week we offer shopping tips for all the other wonderful people in your life… from your family member, who seems to already have one of everything, to that special someone, who sometimes leaves you stumped. We’ve checked in with our Mast Store gift-giving experts to help unravel the mystery of finding the perfect gift for just about anyone on your Christmas list.
- December 9, 2015
- How to Select the Perfect Host GIft
If you’re planning to attend a holiday party this Christmas season, you have the (sometimes daunting) task of selecting a gift your host is sure to enjoy. Here are a few suggestions that will help you choose a thoughtful gift. We also offer a variety of ideas we hope will bring a smile to your host’s face.
- December 2, 2015
- Christmas Cheer Then and Now in Winston-Salem
When Mast Store’s newest old location opened its doors in Winston-Salem this past May, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. In the late 1930s and early 1940s, Barbara Carter’s father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). After her visit to our Mast Store grand opening in the very same building, Mrs. Carter wrote us saying, “It brought back fond childhood memories of my father and mother, both now deceased, bringing us to visit with Santa at the store.”
- November 23, 2015
- Mystery Dish Aids in Holiday Cooking
This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake? The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier.
- November 16, 2015
- Try Nanny's Sour Cream Pie This Thanksgiving
If you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year.
- October 15, 2015
- Woolrich, Woven True, Then & Now
Woolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years. Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots.
- October 6, 2015
- Fall Hike on the Rattlesnake Lodge Trail
While our thoughts are with our neighbors to the south who received the brunt of this past week’s storms, folks in the Blue Ridge Mountains are drying out and hitting the trails in search of brilliant fall colors. Some leaves fell with the wind and rain, but the good news is that premature color change and bare trees appear to be a minor issue in Western North Carolina. If you find yourself in the Asheville area in the coming weeks, check out a local’s favorite along the Mountains-to-Sea trail just a hop, skip, and a jump from the Blue Ridge Parkway.
- September 30, 2015
- The Autumnal Rumpus is Upon Us
Beginning with a few random leaves on your lawn in early to mid-September, October cascades into a brilliant wash of color, flaming our hills and valleys with hues we can only dream of creating with a paintbrush. Enter Mother Nature, the master artist. Her palette of reds, golds, greens, and russets creates quite a spectacle, and the changing fall foliage never fails to delight us.
- September 17, 2015
- Planning Your Trip for a Spectacular Fall Leafing Season
“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year.
- September 10, 2015
- Farm to Feet Socks
We’re proud to introduce our new favorite All-American product! Farm To Feet takes the statement “Made in the USA” seriously. From the Merino wool sheared from US-raised sheep to the packaging that helps tell the story, it's all made right here.
- September 1, 2015
- Creating a Tasty Tailgate Party
Think fall. Think football season. Think TAILGATE PARTY! Tailgating is among the most time-honored American sporting traditions and a delicious one at that. Folks from Mast General Store have gathered their favorite recipes to share with you. Our selection covers the perfect dishes for early to late games, appetizers, entrees, and desserts, too. Are you hungry yet? We sure are!
- August 27, 2015
- Stop By and See Us Along America's Favorite Drive
Late Summer is a magnificent time of year to enjoy the Blue Ridge Parkway. In fact, you could string together a trip through the mountains, soak in their beauty and rich history, and also find time to meander into your favorite Mast General Store at many stops along the Parkway.
- August 20, 2015
- Farmers' Market to Table
“By ten o'clock, the sidewalk along Vine Street looks like the Fourth of July parade. Mama minds the cash box while Daddy and Mitch go to haul more tomatoes and peppers from the truck. The basket of beans is almost empty, so I fill it up again,” reflects Paul Brett Johnson his children’s book “Farmers' Market.”
- August 13, 2015
- Every Step a Legacy
Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots.