Valle Crucis

Every year thousands of people are reported lost or missing in this country. They range from lost hikers and boaters to missing children and Alzheimer's patients. It is reported that more then 30,000 Alzheimer’s patients alone wander from their home or care centers each year. Finding these people in the shortest amount of time possible is critical to their survival. Assisting law enforcement personnel in searching for the lost or missing is an all-volunteer, non-profit organization, the Linville-Central Rescue K9

Advocate Month September 1 - 30. Patagonia Footwear and Mast General Store will donate $10 to Appalachian Voices for each pair of Patagonia shoes you purchase.

While motorcycle camping is somewhat akin to car camping - in that you don’t actually have to physically carry all of your gear - it is also similar to backpacking in that the size and weight of your gear matters on several fronts. First, you can’t carry a huge cabin style tent and a cot on you bike. Instead, you need the type of gear that a backpacker carries ­­– light, small high-quality items that will stand up to the road and trail while keeping you comfortable in all types of weather.

The Dog Days of August are here, and that means that it’s time to get ready to head back to school. Throngs of parents and students (reluctantly) flock to local shopping venues searching for just the right clothes, pens, pencils, paper, notebooks, backpacks, lunch bags, calculators, dictionaries, calendars, etc. It is daunting at the variety in the marketplace and the number of special needs for today’s classes.

Enjoy live music at the Mast General Store Annex in Valle Crucis. Local Valle Crucis musician Bob Sullivan brings his popular style music to the Annex for your enjoyment. From Willie Nelson to Bob Dylan, Bob Sullivan will put his own personal touch on your favorite songs. Bob, who is sponsored by Bose and USAirways, has played in all the major European cities and now brings his act to the Annex.

Join us on July 24 and 25 at the Little Red Schoolhouse behind the Original Store in Valle Crucis for the ultimate try-before-you-buy event – our Vendor Food Fair. Fifteen vendors who help stock our shelves with tasty “country gourmet” foods will be on hand to share information and recipes while sampling their products.

When the mercury rises, nothing’s better than fresh summer produce. A couple of great dishes and a cool breeze make a hot, lazy day just about perfect. Grilling makes mealtime a summer event. Expand your repertoire grilling veggies like corn on the cob, zucchini, or create a shish kebab. Rubs and marinades are just as tasty on veggies as on your burger!

Esschert Design began as a cottage industry in an actual cottage.  The Mosterd family began in a 15th century farmhouse named "Het Esschert" . At Mast General Store we offer a variety of Esschert Design garden products including the Canvas Garden Apron. As practical as it is attractive, the canvas tool apron from Esschert Design will protect your clothing and keep your tools right where you need them.