News

- Be a Sweetheart...Feed the Hungry
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Just as soon as the last box of holiday decorations is packed away for the year, February 14th seems to rush in on the heels of those hectic last months of 2011. We are quickly faced with the challenge of concocting new and creative ways to express tenderness to our loved ones on Valentine’s Day.
- Dog Adoption Opportunites at the Mast Store in January
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Adopt A Golden is visiting the Knoxville Store on Saturday, January 7th from 1p.m. to 3 p.m. Adopt a Golden Knoxville is an all-volunteer Golden Retriever rescue whose mission it is to find safe, loving, and permanent homes for the dogs that come into their care. Meet the loveable dogs in the store and learn how you can help.
- Kick off the New Year with Wilderness Wildlife Week
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The 22nd Annual Wilderness Wildlife Week kicks off this Saturday, January 7th. It will be a great week to get outside and explore the wild Smoky Mountain wilderness. There will be a full schedule of outdoor recreational activities that will unite visitors with the rustic beauty of nature in the Smokies.
- The Historic Tennessee Theatre Welcomes You in 2012
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The Tennessee Theatre is opening its doors during Knoxville’s First Friday celebration on January 6th, from 5p.m. until 9 p.m., to celebrate the atmosphere and culture of downtown and the role the Tennessee Theatre plays in its revitalization
- Share the Warmth in Knoxville this Winter
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With many of our neighbors being unemployed or underemployed and winter on the horizon, there’s even more need to share the warmth and help others to fend off the cold. The Mast General Store is hosting its seventh annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th.
- Food For Kids 2011
Read MoreWhat if you had to wait two days to eat? Mast General Store, Merrell Footwear, and the Second Harvest Food Bank of East Tennessee are partnering to provide children in the Knoxville area with weekend food, and you can help. For each pair of Merrell shoes purchased at Mast Store October 1st through 16th, Merrell will fill a pack with food to feed a child for a weekend.
- Celebrate Friends Day with Friends of the Smokies on Saturday, September 17th
Read MoreMast General Store in Knoxville is celebrating Friends Day in honor of Friends of the Smokies on Saturday, September 17th. Ten percent of Knoxville’s Mast General Store sales on Friends Day will go to this invaluable organization that’s helped protect the Great Smoky Mountains National Park in significant, tangible ways.
- Nature Historian Visits Knoxville Store on Saturday, September 2nd
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Stephen Lyn Bales is nature historian and senior naturalist at Ijams Nature Center in South Knoxville. A Gatlinburg native, he has been writing and speaking about the Tennessee Valley and Great Smokies for decades. Lyn is the author of two books: Ghost Birds and Natural Histories which are both published by UT Press.
- Sleuthing Scent Hounds Visit Knoxville Mast General Store on September 10th
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Union County Deputy Candy Stooksbury and the Knoxville Police Department’s “Bloodhound Unit” visit the Knoxville Mast General Store on Saturday, September 10th from noon until 2 p.m. This volunteer-run Search and Rescue unit helps find missing civilians like lost hikers, children, and Alzheimer’s patients.
- Back to the Gridiron for the Volunteers
Read MoreIt’s that time of year again to show your Volunteer pride as the University of Tennessee takes the field for another exciting season of college football. The first game of the fall is on Saturday, September 3rd when the Tennessee Vols host the Montana Grizzlies at six in the evening for a televised game. Knoxville will pulsate with eager fans who’ve waited nine long months to see their beloved athletes prove their mettle on the field at Neyland Stadium.
- A Sweet Treat for Your KnoxDog
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A very special recipe from Knoxville’s Mast General Store has been featured in this summer’s issue of KnoxDogs Magazine. Take a few minutes and whip up a batch of these delicious treats for your favorite furry friend...















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